Persana's Success with Quest's Data Platform

Persana.ai is an innovative B2B platform providing AI-driven sales data enrichment and customer engagement solutions to optimize sales processes.

Challenge

Persana sought to reduce churn and increase the win-back rate of inactive users, thereby boosting overall user engagement and platform usage.

Solution

Persana partnered with Quest to leverage its advanced Data Platform, implementing targeted in-app and email campaigns. The core of this solution was Quest’s predictive segmentation and personalization capabilities.

Predictive Segmentation and Personalization

• How It Works:

  Quest’s predictive segmentation employs machine learning to analyze user behaviors and identify patterns indicative of churn risks and re-engagement opportunities. This dynamic segmentation allows Persana to tailor personalized experiences and communications, making interactions more relevant and effective for each user group.

• Implementation:

  The platform automatically segments users based on real-time interaction data, enabling Persana to send personalized messages and offers that align with users' specific needs and preferences. This approach significantly enhances the relevance of engagement strategies, encouraging users to stay active on the platform.

In-App and Email Campaigns

• In-App Campaigns:

  Delivered personalized notifications within the platform, highlighting new features, usage tips, and exclusive promotions to motivate user engagement.

• Email Campaigns:

  Crafted personalized email outreach that addressed user pain points, highlighted platform updates, and offered incentives to win back inactive users.

Results

• 1. Reduced MAU Churn:

  Personalized campaigns achieved a 25% reduction in churn, maintaining consistent user engagement.

• 2. Increased Win-Back Rate:

  Email and in-app strategies improved the win-back rate by 18%, effectively re-engaging inactive users.

• 3. Enhanced Engagement:

  The targeted, data-driven approach resulted in a more satisfied and engaged user base.

Future Scope

Building on these successes, Persana plans to expand its use of Quest’s features with strategies like:

• Advanced Predictive Analytics:

  Using Quest’s models to further refine engagement tactics.

• Multi-Channel Integration:

  Extending personalized experiences to SMS and social media.

• Comprehensive Insights:

  Leveraging Quest’s analytics to deepen understanding of user behavior and enhance engagement strategies.

Conclusion

By partnering with Quest, Persana effectively reduced MAU churn and increased the win-back rate, showcasing the power of predictive segmentation and personalized campaigns in driving user retention and business growth. This case study highlights Quest’s potential to transform engagement and retention strategies for B2B platforms like Persana.

If you are interested in activating your data and driving personalized experiences on your platform, book a call lets chat today!